ebook

Creating Your Info Product.

Whether you choose to create an ebook yourself, or hire someone else to write your ebook or program your software, you will still need certain tools to put your product together. If you are writing an ebook, you will need to consider what format you deliver it in. There are a few different standards out there.

Many ebooks come delivered in a compiled version. What this means is that you create the ebook by putting each chapter onto its own html page. You then place all of the pages in a single folder on your server. Then, select one of the many ebook compiler programs and use it to compile the ebook.

In selecting the software that you choose to use as your compiler, decide whether you want to make your book brandable or not. A brandable book is one where you allow your reader to either pass the book out for free, or one where you provide your reader with some form of redistribution rights.

To encourage the reader to redistribute your ebook, you allow the reader to include his or her own name and usually URL in the ebook. If you would really like someone to work at redistribution, consider including brandable affiliate links as well. These are things that you should carefully plan out when putting your ebook together.

Another format you can use for your ebook is the Adobe PDF format. There is no need to purchase an expensive Adobe product to do this. You can obtain a great little tool free of charge. It is called PDF 995 and its companion product, PDFEdit 995. You can get it at:

http://www.pdf995.com (make sure you get both downloads!)

This is the tool that I use. Here’s how it works. Download all of the separate components to PDF995. Then, install them on your computer. Once they are installed, open up your ebook in whatever program you used to create it (usually Word or WordPad). Next, select “Print”. Hit the print button. This will cause a new window to open, prompting you for a file name. Select a name for your ebook file and hit Save. If you are using the free version of PDF995, a small ad window will open. Don’t worry – this only happens when CREATING a PDF file ,.. your readers will never see the ad.

Immediately after you have printed the file, you will need to open PDFEdit995. Again, you will see a short ad upon open. Once inside, this is where you can add features to the last file that you printed. You can do things like add page numbers, make hyperlinks clickable, add comments, add bookmarks, etc.

The PDF995 suite of tools is very useful in creating info products. The price is certainly right as well! I would recommend using PDF995 for all of your ebooks. You can even make brandable PDF files with a little tool called Easy PDF.

You should also be aware that you should NOT use DOC (Word) files when distributing an ebook. This is to protect the security of your work. (The only time that you would want to distribute an ebook in DOC format is if you were transferring private label rights to your purchaser.)

Here’s the reason. You want to make it as difficult as possible for your reader to steal your valuable, intellectual property. You’ve put a lot of time and effort into your info product. It would be a shame to have it stolen. The harder you make it for someone to steal from you, the less it will happen. In fact, you should even consider disabling the right click function in your PDF document as well. This doesn’t prevent people from copying the text, it just makes it more difficult.

Once you have decided to create and ebook as your digital info product, you should think about the branding process as a potential marketing tool. One of the better tools we have used is Viral PDF Software, as it is a powerful tool and very simple to use.

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Personalizing Autoresponders.

Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.

Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name – or both. In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using.

The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with “Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.

Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that emails that are personalized with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message. It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are.

Of course, the autoresponder must collect the information first. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization – such as a first name, as well as the email address. If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages!

Take a look around the control panel of your autoresponder, and find out what type of personalization you can add to your autoresponder messages. You may be very surprised at the improved results!

When you are using an autoresponder system you want to ensure that you are totally CAN SPAM complaint. There are many autoresponders on the Internet boasting many different attributes but at the end of the day you DO NOT WANT TO BE OUT OF COMPLIANCE with Federal Law. Don’t entrust this to anyone but a seasoned provider of email services. We have been using AWeber Autoresponders for many years and recommend them highly.

Your customer list is the lifeblood of your online marketing business. Don’t take any chances use AWeber Autoresponders. You can try the entire process out for free.

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How Long Will Amazon Dominate The E-Book Reader Market For?

The Amazon Kindle e-book reader has clearly secured a market leadership position for itself. It has a 60% share of America's growing e-book reader market - Sony's PRS reader trails in second place with a 35% share - and both the Kindle 2.0 and its larger sibling, the DX, are now being sold worldwide. The fact that every new e-book reader which is unveiled is dubbed the "Kindle Killer" only serves to confirm that, not only is the Kindle the dominant market player, it is the standard which any new competing readers will be measured against.

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