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Internet Publishing:
The tools of the trade. What you
really need and what you really don't
need.
by Rick Carbone
Getting published on the Internet
is the easy part. Securing your published product is
another story. The Internet is a wonder to me. It's
vast and it seems to have an endless supply of exactly
everything you want or need.
eBook
Security:
If you have been on the Internet for more than five years
you know that technology changes at the speed of light and that
what you thought was state of the art yesterday is out of date
today. At this rate anything that you buy could
potentially be obsolete tomorrow. Yes and no. I
have written a number of ebooks that I have sold on the
Internet and when I first started using Adobe Acrobat to create
the .pdf file was the standard. Unfortunately the bad
part of the Internet creeps in. Hackers and thieves can
download your eBook and distribute it before you have had your
morning coffee or tea.
It's not a very pleasant time when you check your log files
and find that your eBook has been downloaded 200 times
overnight but your merchant account balance registers $0.
I've had this sort of thing happen to me and it's frustrating
as hell.
There is a remedy and you can choose how you will
address it. If you are publishing an information product
then please pay strict attention to the next few lines as it
will enhance your selling experience.
The simplest way to publish an ebook is to convert your word
processing document into a .pdf format. This is the
standard Internet format to share information across all
protocols and document types. In short it is universal
and even if you don't have the
Adobe Acrobat 7.0 Standard software you can still create pdf format
files for free on the Adobe site (Adobe will allow up to five
conversions.)
The only issue with this is that even though you can encrypt
your eBook and password protect it, it will not work for wider
distribution because it is only encrypted with one user name
and password. It wouldn't be very secure if you gave the
same user name and password to everyone. Adobe Acrobat is
the industry standard and it pays to understand and know how to
use it to your advantage. One way to understand the total
dynamic of Acrobat is to have hands on training. One of
the best sources of training for Adobe products is online at
Total Training. Try it out:
Acrobat 7 Training Online from Total Training . I use it regularly as a refresher for
all of my Adobe products.
Up until most recently the only way you had to protect
your publication was to purchase specific ebook software with
an .exe extension. Each eBook is issued a specific
password and user name that you supply when someone pays for
the ebook. There are several brands that can effect this
type of security. They operate similar to a web site in
that they are written in a language similar to
html.
You don't need to know how to program in html to use these
products however they are a little bit more complicated to use
than writing in a word processor and then converting the doc
into a .pdf. Though they may be a little more complicated
than word processing software they make up for in total
security management. They have the ability to issue
customer specific id numbers mange the id numbers and if the
customer requests a refund you can disable the software when
you refund them the money. This cuts down considerably on
any type of fraudulent activity what I would call buyers
remorse fraud.
(Buyers Remorse Fraud is when an individual purchases
your product knowing that they will download it and use it
after they have requested a refund. Most Online small
businesses are forced into offering unconditional refunds on
their products to remain competitive. Unfortunately
unless you have a way of disabling your software or eBook you
are stuck and hope that most of your customers are
honest.)
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